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TelePacific Talks | March 2013

Vendor Talks March 13 archive version Up To Date | March 2013
March 2013 | News and information
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The Growing Importance of Online Local Marketing

There has been quite a bit of chatter online and in the blogosphere recently about the trend toward online local marketing. Ed Parsons, the Geospatial Technologist of Google, recently announced that one in three searches now have local intent. In 2010, the ratio was one in five searches. So searches with local intent have increased by about 65 percent in just over two years. That is a huge shift, which is probably the reason why so many national brands intend to invest more in online local marketing tactics this year.

Local business online presence

Of course, Google has seen this trend coming for some time now. Last year, in a bid to better integrate its social platform with its other products, Google replaced its Google Places pages with Google+ Local pages. These pages, which link from location pins in Google Maps, have much of the same functionality as their predecessors, but include Zagat ratings and curated overviews for many businesses. Google+ Business pages, which in certain cases are being merged with Google+ Local pages, are beneficial in that small business owners can leverage them to target and publish information to select circles of people that have "plussed" them. (For a peek at what Google+ is all about, visit the TelePacific Google+ page.)

To stay ahead of the curve, SMBs might consider some of the following tactics, courtesy of the CPC Strategy blog:

  1. Register and market your business with local search engines such as Google+, Yahoo!, and Bing. Besides accruing local links, your business will benefit from more targeted traffic.
  2. Create a LinkedIn account and join local business groups and/or create one yourself and participate in discussions leaving your link at the end.
  3. Request a link from your local customers' websites.
  4. Register with city websites and include your website link.
  5. Guest blog in local community blogs. Look for relevant blogs so you can write about your products and services to get quality links and gain exposure locally.
  6. Search out popular local bloggers and wiggle your way into getting interviewed by them so they'll link back to your website.
  7. Prepare press releases with a link back to your website and give them to local press release websites.
  8. Participate in local online forums where local issues are discussed and get a back link to your website.
  9. Ask questions and give answers on local Q&A sites if there are any and include your website link on your questions and answers.
  10. Write testimonials on your electricians or door or window installation companies, travel agencies and website design companies, to name a few, and always include your link.

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Signs of an Analytics Revolution

Many academics and business analysts think we are on the cusp of a massive analytics revolution that could transform how business organizations operate. Some even say the movement will change economies and societies.


The coming revolution has several dimensions. First, companies have more data to use than ever before, at a volume and with a variety that are unparalleled in human history. Second, by using internal and external data, business organizations are beginning to understand patterns of consumer and customer activity that had once been impossible to perceive or act upon. And third, businesses are using new analytic tools and services to understand their own operations and behavior at a much finer level of detail, enabling new questions to be asked and answered.

These dimensions are explored and supported with several case studies in the Data & Analytics Global Executive Study and Research Project, a multi-year research initiative conducted by MIT Sloan Management Review and SAS Institute Inc. Read more

IT Channel Gets "Gut Check" at CompTIA's AMM

During a general session at CompTIA's recent Annual Member Meeting in Chicago, the audience got what Daniel Margolis called a gut check in the form of a panel with Scott Barlow at Reflexion Networks; Eric Long with Information Technology Solutions; Quy Nguyen with Allyance Communications; and IPM's Angela Trillhaase.

IT channel

IBM's Trillhaase halted the discussion at one point to, as she said, get up on her soapbox to wish that vendors could be called something else; that "vendor" sounds like "someone who fills your pop machine" and it would be more accurate to call them suppliers, manufacturers or, ideally, partners. Several members of the audience and panel then countered that to be treated like a partner, a vendor has to act like one.

Nguyen added that he would like to see a collective report card of good and bad vendor executives, and Barlow countered that he would also like to see one for solution providers. Read more


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