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Ethernet Adoption Rising

TelePacific Talks | November 2012

Adoption Rates for Ethernet Services Soaring Up To Date | November 2012
November 2012

Adoption rates for Ethernet services are soaring, propelled by superior cost effectiveness, high-bandwidth scalability, ease of implementation and overall flexibility, according to new research from International Data Corporation (IDC).

High bandwidth applications such as datacenter connectivity, disaster recovery/business continuity, and data storage replication are the three primary applications driving robust adoption of Ethernet in the U.S. and will result in nearly doubling market size to $9.2 billion in 2016.

"We are seeing a lot more medium-size U.S. enterprises adopt Ethernet with more fiber availability, more service competition, and faster time-to-service compared to alternatives," explains Nav Chander, research manager Enterprise Communications for IDC. Read more

The Bell Curve is Moving

In a recent post, blogger Seth Godin makes a compelling case that the Diffusion of Innovations curve is changing. On the left are the geeks and nerds who love stuff because the new is new and edgy and changes things. All the way to the right are the laggards, the ones who are the last to change. In the middle, the early adopters, early majority and late majority groups (the masses) wait for the new idea to be proven and widely adopted. About 85 percent of people are in the middle.

However, for the last 30 years, marketers have been working to turn more people into geeks, into early adopters willing to try the new. And it's working, according to Godin. To illustrate, he provides the distorted curve above. Read more

Enhanced EoC Brings Big Bandwidth
up to 100 Mbps over Copper

TelePacific has deployed new technology that delivers bandwidth speeds up to 100 Mbps over copper lines. The new service, called Enhanced Ethernet over Copper (EoC), is available from all 234 of TelePacific's EoC-capable local serving offices (LSOs) in California and Nevada, putting an estimated 223,000 businesses in reach of 6 Mbps to 100 Mbps broadband services that are less expensive and faster to provision than solutions involving third-party fiber.

TelePacific's new Enhanced EoC augments existing EoC, nearly doubling the reach of 10 Mbps, for example, to more than 14,000 feet or approximately 2.7 miles from the LSO. Bandwidth speeds of 70 Mbps can be achieved if the customer's location is about one mile from the LSO, and 100 Mbps is possible at a distance of approximately 3,500 feet.

With Enhanced EoC, channel partners can now offer high-bandwidth service pricing on the TelePacific network that is competitive with third party fiber. That means cheaper bandwidth and shorter provisioning times for your clients. With any EoC speed, customer locations must be qualified since the technology is limited by distance and copper-pair quality as well as pair numbers. Send your client addresses to to see what speeds are available.

Android Phones Selling
6X Faster than iPhone

During a recent presentation in San Francisco, Kleiner, Perkins, Caufield and Byers (KPCB) partner Mary Meeker said that Android phone adoption is ramping up six times faster than iPhone, and Android surpassed Windows as the no. 1 operating system for Internet-enabled devices in Q1, according to TechCrunch's Josh Constine.

According to her research, there will be 1 billion smartphone users but 5 billion mobile phone users by the end of 2012, illustrating the massive popularity of the cheap feature phone. In May, Meeker reported that there were 953 million smartphone subscriptions and 6.1 billion mobile phone subscriptions.

Still, Gartner projects that smart devices (phones and tablets) will account for 70 percent of total devices sold in 2012. By 2016, two-thirds of the mobile workforce will own a smart phone, and 40 percent of the workforce will be mobile, Gartner further estimates.

TelePacific has added a number of Android smartphones and feature phones to help customers with their MBYOD (managed bring your own device) programs. Rather than deal with the higher security and financial risks associated with BYOD, today many of our customers are instituting MBYOD group plans that include a few choices of devices for employees.


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