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Business Social Selling

Vendor Newsletters | September 2013

T Talks Sept 13 archive version TelePacific Talks | September 2013
 
September 2013

Business Leaders Want to Use More Social Collaboration Tools Like SharePoint

When considering the capabilities have been widely available for only a handful of years, the usage of social networking tools at the enterprise level is nothing short of stunning. Less than a year and half since Facebook went public, more than three-quarters of business and IT leaders at firms with more than 1,000 employees say their companies are currently using social networking technologies, according to a recent survey by global research firm Vanson Bourne. Among just the IT decision-makers surveyed, 87 percent report using the tools for work-related collaboration. The vast majority of enterprise adopters are primarily utilizing social platforms of the consumer and "free" varieties.

Companies collaborate using Facebook (74 percent) at nearly twice the rate of Microsoft SharePoint (39 percent) and four times that of IBM Open Connections (17 percent), found the survey. The most widely used social technology for collaboration after Facebook? Twitter at 51 percent.

However, we are seeing a reverse in adoption rates, as this viral spread of social collaboration in the enterprise is creating awareness for the functions and benefits that consumer services don't provide. In turn, it also has led to an as-yet-unmet desire to fully adopt and leverage social technologies for collaboration at work, suggest the findings. Read more

Don't Equate Small with Safe

With recent cyber-attacks on the New York Times, Washington Post and CNN, we're reminded of how important it is to have a robust disaster recovering plan in place.

Still, the vast majority of small businesses have not taken the necessary measures to properly safeguard their businesses, and nearly 40 percent do not have their data backed up in more than one location, according to a recent study by the Small Business Authority, Symantec and the National Cybersecurity Alliance.

The fact is, cyber-attacks have been escalating for years, and small and medium sized businesses are becoming increasingly attractive targets, according to Symantec. Moreover, in 2010, the average annual cost of cyber-attacks on SMBs was $200,000, and 60 percent of the victimized companies closed as a result.

Don't put off protecting your business because you think the costs are prohibitive. Remote data backup and continuity measures are not expensive and can make the difference between keeping and losing your business.

 
Why We Should Take Selling Sheep
on Instagram Seriously

Not long ago, people who wanted to sell online needed a sophisticated e-commerce site with analytics, a robust hosting facility, and web professionals to create, design and market. Today, all creative entrepreneurs need to connect with customers are a couple of free accounts available on some of the major online channels and enough secure, reliable bandwidth to carry their business transactions.

As blogger Jason Kottke recently reported, people in Kuwait are selling all kinds of stuff on Instagram, using the service as a visually oriented storefront instead of using a website or eBay. Indeed, Kuwait's Instagram economy is thriving, with teenagers to grandmothers slapping price tags on all kinds of things, taking pictures, and selling them through the photo-sharing online social network.

Some examples: Manga Box is an Instagram storefront selling manga. Sondos Makeup advertises makeup services. Sheeps_sell sells sheep, and Store and More is an account selling women's fashion items. The entrepreneurs behind these efforts leverage free technology like WhatsApp, PayPal and Square to make the business infrastructure as simple as possible.

Is this the digital equivalent of a garage sale, or the next generation of business? Read more

Android Mobile Phones Still on Top — By a Lot

Worldwide mobile phone sales to end users totaled 435 million units in the second quarter of 2013, and smartphone sales eclipsed feature phone sales globally for the first time, according to the most recent data from Gartner Group. With a market share of 79 percent (up from 64 percent from a year ago), Android continues to be the most popular operating system — and TelePacific's mobile phone portfolio includes several Android models.

We have blogged about BYOD trends and ramifications, and also about the growing trend toward MBYOD (managed BYOD programs), where companies arrange a group plan with a provider and make available a few choices of devices for employees. In fact, we frequently set up customers with these plans.

If you would like to learn more about our mobile phones and data plans, and how they can be bundled with savings into your monthly TelePacific bill, please contact your TelePacific representative.

 
 
 

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